Summer 18 Maloja - The Alpan Way coming Soon
The Story behind the New Collection:
THE ALPAN WAY
Wabi-Sabi is the Japanese term for imperfect beauty. The aesthetics of this Zen Buddhism expression has been woven into the fabric of Maloja since our inception: Attention to detail, valuing the old, repurposed items, simplicity and honesty. A unique way of perceiving things is the essence of Wabi-Sabi. And not least for the recognition of beauty in the aging process.
As a company from the Alpine region, we find ourselves in this Japanese way of life so much that it became the source of inspiration for the new Spring / Summer 2018 collection:
Alps + Japan = Alpan